Hyderabad, March 27, 2026: In a move that reinforces its commitment to offering superior grooming solutions to young Indians, Gillette announced the launch of the new Gillette Guard 3 in 1 with a campaign starring Abhishek Sharma. Guard 3 in 1 is a high-performance upgrade in the value segment designed especially for Indian consumers. Abhishek, who is the face of innovation, features in the ‘Bade League Ka Shave’ campaign that champions a new generation of men to move from basic shaving to a superior and safer grooming experience.
He Gillette Guard 3 in 1 is a direct response to the aspirations of India’s youth: men who are moving beyond “good enough” solutions and into a higher care experience that reflects their growth. The campaign, led by Abhishek Sharmapositions the product as a symbol of progression, helping consumers feel confident and “ready” for life’s greatest opportunities. With its three exclusive platinum-coated blades, non-slip rubber handle and Aquagel lubricating strip, Gillette Guard 3-in-1 delivers on its key promise: “Ek Stroke Mein Smooth Shave. Bina Kate, Bina Jale.”*
As one of India’s most promising young cricketers, Abhishek Sharma represents a new generation constantly striving to reach the next level, making him a natural candidate for the campaign. Sharing your thoughts, Abhishek saying, “Nowadays, every youngster works hard to get to the next level, whether it’s in sports, career or life in general. For me, grooming is an important part of feeling confident and game-ready. Gillette Guard 3 in 1 really stands out because it provides a smooth shave in just one stroke, without worrying about cuts or irritation. It’s definitely a step forward, and that’s what ‘Bade League Ka Shave’ is all about.”
Speaking about the launch, Kapil Sharma, Vice President and Category Head, Personal Care, Gillette India saying, “With Gillette Guard 3 in 1, we are offering an upgrade to millions of young men who are ready to go beyond basic grooming. Designed for the Indian consumer, it offers the performance of a 3-blade shave at an affordable price, making a smooth, close shave without nicks or cuts accessible to many more consumers across India. Our partnership with Abhishek Sharma reflects the mindset of young India: ambitious, evolving and ready to enter the big league.”
The campaign will be brought to life through a high-impact 360-degree launch, which will include a digital film starring Abhishek Sharma, along with on-ground experiential activations.
Key Features of Gillette Guard 3 in 1:
- 3 platinum-coated blades for a closer shave with fewer strokes
- Aquagel lubrastrip for greater comfort and reduced irritation.
- Superior rubber handle designed for better control and precision.
- Flexible head with 40-degree pivot for smooth gliding and safety
With this launch, Gillette continues to lead the evolution of the shaving category in India, empowering young men to improve not only their shaving, but also their confidence and self-expression.
Gillette Guard 3 in 1 is now available at retail stores and e-commerce platforms nationwide.
Disclaimer: “Ek Stroke Mein Smooth Shave. Bina Kate, Bina Jale.”*
*(“vs. Gillette Double Edge. Actual results may vary.”)*
Post Views: 25
