Apple has significantly increased the base prices of several MacBook and iPad models globally, including in India, by between 20% and 42% compared to their launch prices.
According to the updated pricing on Apple’s India website, the company has increased the price of its M5-powered MacBook Pro lineup by nearly 20%. 14-inch MacBook Pro equipped with M5 Pro chip now debuts ₹2,99,900, more than its original launch price ₹According to news agency PTI, 2,49,900.
The iPad Air has seen an even bigger price increase. The entry-level 13-inch iPad Air is now priced at ₹1,19,900, which is 41.22% more than its launch price ₹84,900.
Neel Shah, co-founder and vice president of research at Counterpoint Research, said the price hike, which affects products like the MacBook Air, MacBook Pro, iPad Air and iPad Pro Wi-Fi, comes amid rising prices for semiconductor chips ranging from memory to processors.
In a statement, Apple said that after protecting customers from price increases until now, the company has reached the point where such a move is necessary due to the rapid expansion of AI data centers, which has resulted in extraordinary growth in demand for memory and storage.
“The rapid expansion of AI data centers has created extraordinary increases in demand for memory and storage. We have never seen the price of a component increase so rapidly. We have protected our customers from these increases until now, but we have now reached a point where we need to increase prices on many products, including today’s increases for iPad and Mac.”
“We know this is not welcome news, and we are working tirelessly to find a solution.”
Bloomberg reported that the company did not raise prices for the iPhone, Apple Watch or AirPods, but indicated that there could be more price adjustments for additional products in the future.
shares sank
Apple shares fell as much as 6.2% to $274.86 after the price hike, their biggest intraday decline since April 10, 2025, Bloomberg reported.
During the company’s second quarter earnings call, Apple executives warned that the memory shortage is expected to increase throughout the remainder of the year.
Earlier this year, CEO Tim Cook said supply shortages were already impacting product availability, with many Mac models facing prolonged outages and shipment delays. While the iPhone has been relatively less affected by the memory shortage, Cook said the device is struggling with supply issues related to its primary processor.
“We’re not at the point where we’re saying this is going to end any time soon,” Cook said in April, according to Bloomberg. He said the shortage was likely to last for “several months.”
Apple is set to unveil a new lineup of smartphones in September, with the iPhone 18 Pro and iPhone 18 Pro Max a foldable device expected to cost more than $2,000, which is likely to feature more expensive camera components.
“We expect iPhone prices to rise, likely targeting the Pro model, where demand is less price-sensitive, and a $100 increase could offset 78% of higher expenses,” Bloomberg Intelligence said in a note.
