Apple Inc. is set to unveil a host of new products, from low-cost MacBooks to cheap iPhones, at an event on March 4.
The company invited media to meetings in New York, Shanghai and London and said it had “experience” in person. The invitation implies a more low-key display than the usual launch held at its premises in Cupertino.
The invitation does not specify whether the keynote will be streamed online, as has been the norm since 2020 when Apple had to adjust its event strategy due to Covid.
Apple plans to release several new products in the first half of 2026, including a new MacBook Pro, MacBook Air, a lower-priced MacBook in multiple colors, and new iPad models. Apple is also planning to release the iPhone 17e soon, which is an update to its mid-tier smartphone.
