Pescatore said Apple’s actions demonstrated the extent of the challenges “even for the world’s largest technology companies.”
“This is an important moment because even Apple, with its scale and purchasing power, is not immune to the rising costs of key components,” he told the BBC.
Affected hardware includes the MacBook Pro with 1 terabyte of storage, which increased from $1,699 to $1,999 at its US store.
Meanwhile in the UK, the Neo – Apple’s lowest-priced laptop – has risen from £599 to £699 within months of launch.
“We have protected our customers from these increases so far, but we have now reached the point where we need to increase prices on a number of products, including today’s increases for iPad and Mac,” the company said in a statement.
David Naranjo of market research firm Counterpoint said he expects other PC and tablet brands to follow Apple by raising their costs.
“They may raise prices on select products, cut discounts on entry-level models, or adjust their product lines to focus more on premium devices,” he said.
Dipanjan Chatterjee, vice president and principal analyst at market research firm Forrester, said he believes Apple’s loyal customer base will absorb the financial blow without too much outrage.
“If anyone can survive a price increase with minimal shock, it’s Apple,” he said.
Apple’s outgoing chief executive Tim Cook had also hinted at changes – telling the Wall Street Journal in early June that a price increase was “inevitable” due to the “volatile” situation around memory chips.
“We definitely need memory pricing and supply to return to a reasonable level for consumer products. That’s the bottom line,” he told the publication.
Rising costs have affected a variety of companies and products in the technology sector, including PCs and consoles.
On Monday, gaming giant Valve said its original target price for its gaming PC Steam Machine was “no longer viable”, with it instead launching at a price of £879 in the UK and $1,049 in the US.