When Bad Bunny headlined the Apple Music Super Bowl LX Halftime Show at Levi’s Stadium in Santa Clara on February 8, 2026, he didn’t just put on a performance — he presented a cultural milestone. The Puerto Rican artist became the first solo Latino headliner at the Super Bowl and the first to perform primarily in Spanish, a seminal moment in music history that was as loud in message as it was in music.
For the world’s biggest stage, Bad Bunny turned heads not with flashy costumes but with a custom cream-colored outfit from Zara, styled by his longtime collaborators Storm Pablo and Marvin Douglas Linares. The ensemble consisted of a collared shirt and tie layered with a sports-inspired jersey bearing his family name “Ocasio” and the number “64”, a personal tribute to honor his mother and Puerto Rican roots. Matching chinos, moto-inspired gloves and his signature Adidas Badbo 1.0 sneakers completed the look – blending high-street accessibility with high-fashion influence.
Bad Bunny’s choice of Zara marked a deliberate departure from the luxury fashion typically associated with Super Bowl halftime show headliners. Fashion critics saw this as a shift in power dynamics – prioritizing accessibility, cultural identity and community over exclusivity. Midway through the show, she changed into a cream double-breasted blazer, proving the high-street set’s versatility. The performance itself – which included appearances from Lady Gaga, Ricky Martin, Cardi B and others – was a vibrant tapestry of her biggest hits and Latin cultural motifs, which further increased the impact of her costume choices.
By choosing Zara for this historic moment, Bad Bunny sent a message that fashion is not just about luxury labels, but about cultural resonance, personal storytelling and global inclusivity – all under the biggest spotlight in entertainment.
what do you say? warm! Or hmm…?
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