Bandhan Bank has unveiled ‘Cyber Cop’, a cyber awareness campaign under its CSR programme, presented by Hindustan Times and implemented by Edent Welfare Social Organisation. The move aims to promote safe digital behavior and empower citizens to respond swiftly to online fraud.
cyber fraud in india
The campaign has been set up as a public interest initiative focused on awareness, vigilance and prompt action in the wake of increasing cyber threats in India. This campaign has been launched at a time when cyber fraud is increasing rapidly across the country.
Government-related reporting cites cyber fraud losses reported through the National Cyber Crime Reporting Portal ₹22,495 crore in 2025, while financial fraud complaints on the portal crossed 24 lakh during the year.
‘Cyber Cop’ and cyber hygiene
Through films, awareness messages and public outreach, Cyber Cop aims to make cyber hygiene easier to understand and take action on. The campaign reinforces a simple behavioral prompt – “Stop. Verify. Report.” – Instructing citizens to report cyber crimes through the National Cyber Crime Reporting Portal and 1930 helpline.
Rohit Shetty joins the initiative
Filmmaker Rohit Shetty has joined the initiative to amplify its message and give the campaign a strong cultural hook rooted in his popular police storytelling universe.
The campaign film presents cyber crime as a threat that now lives inside people’s devices and everyday transactions, expanding the idea of policing from the street to the screen.
Bandhan Bank spokesperson said, “Cyber fraud is one of the most serious challenges in India’s digital ecosystem. With ‘Cyber Cop’, we aim to create awareness that helps people stop before acting, verify before trusting and report immediately.”
Relevance of the campaign
The relevance of the campaign is reinforced by widespread digital adoption and increasing volume of events.
A lecturer at the Press Information Bureau said that more than 86 percent of households in India are connected to the internet, while cyber security incidents are expected to increase from 10.29 lakh in 2022 to 22.68 lakh in 2024; The same note highlighted the 1930 helpline as an immediate support channel for victims of online financial fraud.
Cyber Cop also aligns with the need for collaborative public education. The campaign description says it aims to help people identify common scam tactics, respond quickly in moments of doubt, and make informed choices when transacting online.