New Delhi: Tire maker CEAT said its main focus is to grow its overseas business, with Europe emerging as a key market despite rising geopolitical tensions and renewed global tariff concerns. Ceat MD and CEO Arnab Banerjee said its international business gives better profit margins than tires sold to consumers as replacements or to car and truck makers. “We want to increase our prominence in the international business as it is a margin enhancer compared to replacement and OEMs. Our focus is on growing the international business.” “Europe is a big market for us. We have a foothold in Europe. We got some OEM approvals for all our five-way tire business, which performed well,” Banerjee said. However, the US market remains uncertain due to tariff-related issues. Banerjee said, “The US is in touch and forward… We are waiting for the tariff situation to settle down. We are building our network there and bearing some of the cost in terms of sharing the tariff impact with our channel partners.”On the domestic front, Banerjee said demand sentiment has improved.
