Photo: Gordon von Steiner
Oh, to be Dakota Johnson. The actress stars in Calvin Klein’s new spring 2026 campaign, which features the brand’s ultra-lightweight underwear and ’90s denim collections, and puts all the other “day in the life” videos on the internet to shame. Directed and photographed by Gordon von Steiner, the clip follows a scantily clad Johnson during a lazy day at home that consists of listening to music on her couch (confirmed: she’s a member of the @WiredItGirls club), playing pool, and relaxing in the sun.
She wears a few different versions of Calvin Klein Ultralight underwear, including a cotton pair and a bra, and shamelessly takes off a pair of baggy jeans throughout the ad. In just 15 seconds, he manages to capture both Calvin Klein’s signature sensuality and the fresh, unfiltered personality of everyone’s favorite agent of chaos.
The campaign, which launches globally today at Calvin Klein retail stores, calvinklein.com and on social platforms, celebrates the barely-there feel and sculpted designs of Ultralight underwear and the Perfectly Fit bra, plus a new ’90s denim collection. Featuring three silhouettes: the high-rise, straight-leg Archive High Rise Slim jean; the vintage-inspired Relaxed Trucker; and the Baggy, easy to wear and relaxed fit. cowboy.
