*This content was translated by AI.
HYBE sets out to dig wood from a group of girls in India.
HYBE INDIA announced on its official SNS on the 31st that it will hold a girl group audition (HYBE INDIA GIRL GROUP AUDITION). It plans to debut as a “global girl group” as the first broker to expand from India to the world by discovering and nurturing gemstones with great potential through large-scale auditions.
According to hiring guidelines, any woman born between 2005 and 2011 can audition. The participation categories are also expected to be well received by opening up various possibilities such as voice, rap, dance, acting and modeling.
Audition applications will be open until July 31. Hive India earlier said it would hold in-person auditions in major Indian cities such as Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Guwahati, Hyderabad, Kolkata, Mumbai and Pune, as well as online. Detailed city-specific timings will be released later on the official Hive India Audition website (https://india.hybeaudition.com).
“There are many talented and passionate people in India, but there was a lack of a coherent path to the global stage,” said Lee Woo-chang, CEO of Hive India. “Hive India has established a systematic T&D (Training and Development) system at the local level.” “This audition will be a starting point for new opportunities for young people in India,” he said.
Major global companies and brands, as well as the local entertainment industry, are paying attention. Several brands including Samsung, H&M, Nongshim and Shoppers Stop will join Hive India’s girl group audition project. Snapchat and BookMyShow are participating as media partners and ticketing partners, respectively.
Hive India was established in June last year in line with HYBE’s “Multi-Home, Multi-Gender” strategy led by President Bang Si-hyuk. He plans to promote several projects based on HYBE’s capabilities in music, platforms and IP. Through this, it is expected to establish itself as a cultural center in South Asia, while contributing to the global dissemination of the ‘K-pop methodology’ and the diversification of intellectual property in HYBE in the long term.
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*This content was translated by AI.