HT Labs’ food platform, Slurrp.com receives global recognition at the INMA Global Media Awards 2026 for its impactful collaboration with Usha International.
Slurrp.com was awarded a Global Honorable Mention in the “Best Consumer Advertising Campaign” category.
Slurrp is a recipe aggregator that helps people find recipes based on their dietary choices, fitness goals, and taste preferences. It offers calorie-based recipes in all cuisines, catering to people at all levels of cooking skill – from beginner to expert.
HT Labs’ food platform also offers a nutrimeter that calculates accurate nutrient intake based on a user’s height and weight, and then recommends recipes for each meal.
Slurrp.com has built and nurtured a thriving community of over one million home cooks over the years. The content-based platform has evolved into one of India’s largest appliance-based home chef communities, where passion for food meets everyday utility.
Slurrp.com’s campaign with Usha International leveraged community spirit and transformed the brand story into authentic engagement.
Avinash Mudaliar, CEO and Co-Founder, HT Labs, said, “It is a great honor to be recognized on a prestigious global platform like INMA, and we are truly humbled by this recognition. It is a testament to the intense focus, unwavering dedication and innovative spirit of our entire team.”
He added, “More importantly, it reinforces the power of the Slurrp Home Chef community – a community that continues to inspire, engage and co-create brands in meaningful ways. This recognition reinforces our commitment to creating impactful digital experiences and discovering new ways to delight our users.”
Mr. Anil Dua, COO, Usha International, commented on the recognition and said, “The partnership with Slurrp enabled us to connect with a highly passionate and trusted community of home cooks in an authentic and meaningful way. The campaign successfully brought together innovation, utility and an emotional connect – values that are deeply rooted in the brand Usha. We are delighted to see this collaboration recognized globally at INMA.”