Bengaluru: Meesho’s total revenue rose 44.4% year-on-year to Rs 3,646.9 crore in the March quarter, while the ecommerce company continued to reduce losses and scale up its artificial intelligence-led operations in engineering, logistics and ad monetization.The SoftBank-backed company reported a loss of Rs 160 crore in Q4FY26, compared to Rs 190.8 crore a year ago. Sequentially, loss widened to Rs 110.2 crore in the December quarter.For the full financial year FY26, total income rose 32.3% to Rs 13,099 crore from Rs 9,900.9 crore in FY25, while loss for the period narrowed to Rs 572.3 crore from Rs 1,674.7 crore a year ago.The company said net merchandise value (NMV) grew 43% year-on-year to Rs 11,371 crore in Q4FY26, while annual transacting users grew 33% to 264 million during FY26. Orders for the year rose 45% to 2.67 billion.In its shareholder letter, Meesho said that more than 70% of its code is now AI-generated, including artificial intelligence in code generation, testing, code review, production monitoring, and deployment fixes. The company said platform usage doubled in Q4 compared to a year earlier as product development cycles accelerated.Founder and Chief Executive Vidit Atre said, “Today, more than 75% of orders on Meesho come from personalized feeds that anticipate what a user is searching for before they even type the query.”The company also highlighted its AI-powered voice shopping agent “Vaani”, launched in Q4, which allows users to shop in local languages through conversational prompts. Meesho said the feature crossed 1.5 million users within the first month and delivered a 22% conversion increase for adopters.During the analyst call, Chief Financial Officer Dhiresh Bansal said user frequency continues to grow despite Meesho expanding deeper into smaller Indian markets.“The frequency has been increasing for the last three years,” Bansal said. He said the new user groups are starting from a higher engagement baseline than what users acquired three years ago.Bansal also said Meesho plans to increase automation in sort centers over the next few years while growing its advertising business. He said the return on ad spend on Meesho remains “multiplies” compared to other ecommerce platforms, helping increase seller participation on the platform.Meesho said 88% of its annual transaction users came from outside the top eight Indian cities.