adidas is no stranger to innovation. This has been the essence of the company since the days when Adolf “Adi” Dassler tapped shoes by hand.
Today, the German sportswear company hopes to continue the tradition with the debut of HyperBOOST EDGEa silhouette that ushers in the brand’s biggest midsole evolution since 2013, the year adidas BOOST launched.
As its name suggests, the model, which Three Stripes is positioning as a “super trainer” within its running line, features an entirely new cushioning solution called HyperBOOST PRO. The high-performance material is at least 40% lighter than typical BOOST and provides 20% greater average energy return” compared to any other [BOOST] product and optimal cushioning”, as the brand states.
According to adidas, a study conducted at the University of Cologne showed that four out of five runners tested perceived softer cushioning in the HyperBOOST EDGE compared to their own shoes. These athletes also preferred the energy return that the new coach provided.
