humanizing technology risk
Despite widespread awareness of cyber threats, many consumers do not realize that personal cyber insurance exists. “Most people have heard the term ‘cyber insurance,’ but they associate it with businesses,” he said. “Understanding that coverage is available to individuals is often a real challenge.” Part of the difficulty lies in the technical nature of cyber risk. The conversation can quickly move into unfamiliar territory – malware, ransomware, authentication tools – which can alienate customers. “Cyber risk is deeply technical and many people feel uncomfortable with it,” Araújo said. “They didn’t want to talk about the technical aspects. They just wanted their devices and apps to work.”
