Investment emerged as a major factor in broker relationships. Marketing support – which includes education, co-marketing and communications – was identified as the strongest statistical predictor of the overall rating, indicating that manufacturers place weight on wholesalers who help them position, explain and distribute products. Finally, respondents suggested that value is being evaluated more comprehensively than price alone. Compensation and pricing remained relevant, but producers viewed them as elements of a broader value proposition rather than sole deciding factors in evaluating their wholesale partners.
Revealed – Insurance Business America’s 5-Star Wholesale Brokers and MGAs 2026 & more related News Here
