How $9.99 Became the Most Compelling Price in Retail & more related News Here
There’s a magic number that makers of everyday items go crazy over: $9.99. Craft-store chain Michaels is expanding its selection of under-$10 offerings. Just a penny more and buyers start walking away. Keeping prices below $10 has long been a strategy used by American retailers. It’s a tried-and-true price point that encourages people to switch…