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PolyMarkets will supply trading data to Dow Jones under a new partnership, the latest in a series of deals between exchanges and media organizations that are putting prediction markets in front of a wider audience.
According to Polymarket, Dow Jones, a division of the Murdoch family’s News Corp., will publish forecast data in news outlets such as the Wall Street Journal, Barron’s and Investor’s Business Daily. The companies are expected to make an announcement later on Wednesday.
PolyMarket data will be displayed online and in print, and used in new features such as an earnings calendar showing expected results for publicly traded companies.
The deal marks the first media partnership for New York-based Polymarket. The company relaunched the US service late last year after a hiatus resulting from its 2022 agreement with the Commodity Futures Trading Commission due to its failure to register as a derivatives market.
Prediction markets allow consumers to bet on everything from the outcome of a sporting event to the performance of the financial markets. They have proven controversial, with many state regulators arguing that they are tantamount to unlicensed gambling.
Polymarket rival Kalashi Inc had previously signed data distribution deals with CNBC and CNN.
Dow Jones provides financial information and news through its wire service and the Wall Street Journal. It competes with Bloomberg News and its parent, Bloomberg LP.
