January 26, 2026
UPDATE
Apple introduces new :br(l)::br(xl):AirTag with :br(l)::br(xl):expanded connectivity range :br(l)::br(xl):and improved search capability
The next generation of AirTag, the best-selling item finder, is even easier to locate with more powerful Precision Finding, longer Bluetooth range, and a more powerful speaker.
Apple today introduced the new AirTag, a powerful accessory that helps users track and find the most important items with Apple’s Find My app, now with an expanded search range and a more powerful speaker. Powered by the strength of the Find My network, AirTag allows users to monitor their belongings every day. Since the launch of AirTag in 2021, users around the world have shared stories of reunions with lost luggage, keys, bikes, bags, and more. With the help of AirTag placed inside an instrument case, one musician was able to locate his lost instrument and perform that night, while another user was able to find lost luggage containing life-saving medication. AirTag is designed exclusively for tracking objects and offers industry-leading protections against unwanted tracking. It’s available today for the same price as its predecessor: $29 for a single AirTag and $99 for a four-pack, with free custom engraving available on apple.com and the Apple Store app.
Improved reach and search capability
Apple’s second-generation Ultra Wideband chip—the same chip found in the iPhone 17 lineup, iPhone Air, Apple Watch Ultra 3, and Apple Watch Series 11—powers the new AirTag, making it easier to locate than ever. Using haptic, visual and audio feedback, Precision Finding guides users to their lost items from up to 50 percent further away than the previous generation.1 And an updated Bluetooth chip extends the range in which items can be located. For the first time, users can use Precision Finding on Apple Watch Series 9 or later, or Apple Watch Ultra 2 or later, to find their AirTag, delivering a powerful experience on the wrist.
With its updated internal design, the new AirTag is 50 percent louder than the previous generation, allowing users to hear their AirTag up to 2 times further away than before. Along with its improved precision search capabilities and new distinctive chime, AirTag now makes it easier for users to find their important items, like keys hidden between the couch cushions or a wallet on their way out the door.
Find my network and share item location
Find My makes it easy to locate AirTags, Apple devices, and compatible third-party devices, as well as keep up to date with friends and family, all while protecting user privacy. If AirTag is out of range of your paired iPhone, the Find My network can help locate it. The Find My network is a collaborative network of Apple devices that use Bluetooth technology to detect the location of an accessory or device and report its approximate location to the owner.
The new AirTag integrates seamlessly with Item Location Sharing, an iOS feature designed to help users recover a lost item by temporarily and securely sharing its location with trusted third parties, such as airlines, so they can help recover delayed luggage or other lost items. Apple has partnered directly with more than 50 airlines to privately and securely accept location sharing links for items.
With Item Location Sharing, users can share the location of a lost item with a participating airline’s customer service team. According to SITA, a leading airline IT provider, carriers report that the use of Share Item Location has reduced baggage delays by 26 percent and reduced incidences of “actually lost” or unrecoverable baggage by 90 percent. Access is granted only to authorized personnel through a secure Apple account or partner authentication. Location sharing will be disabled as soon as a user is reunited with their item, can be stopped by the owner at any time, and will automatically expire after seven days.
Industry-leading security features
The new AirTag is designed from the ground up to keep location data private and secure. AirTag does not physically store location data or history on the device, and end-to-end encryption protects all communications with the Find My network, ensuring only a device owner can access its location data. No one, including Apple, knows the identity or location of any device that helped find it. Designed exclusively to track objects, and not people or pets, the new AirTag incorporates a set of industry-first protections against unwanted tracking, including cross-platform alerts and unique Bluetooth identifiers that change frequently.
Environmental Responsibility and Accessory Compatibility
Apple 2030 is the company’s ambitious plan to be carbon neutral across its entire footprint by the end of this decade by reducing product emissions from its three main sources: materials, electricity and transportation. The new AirTag is designed with the environment in mind, with 85 percent recycled plastic in the case, 100 percent recycled rare earth elements in all magnets, and 100 percent recycled gold plating on all Apple-designed printed circuit boards. Paper packaging is made up of 100 percent fiber and can be easily recycled. Maintaining the same form factor as the original, the new AirTag is compatible with all existing AirTag accessories, including the FineWoven keychain, which is made with 68 percent recycled content and is available in five beautiful colors.
Prices and availability
- The new AirTag is available to order on apple.com and in the Apple Store app today, and will be available in Apple Store stores later this week. The new AirTag will also be available at Apple authorized resellers.
- Customers can add custom engraving to the new AirTag for free during checkout on apple.com and the Apple Store app.
- AirTag is available in packs of one and four for $29 (United States) and $99 (United States), respectively.
- The Apple-designed AirTag FineWoven keychain is available in fox orange, midnight purple, navy, moss, and black for $35 (US).2
- The new AirTag requires a compatible iPhone running iOS 26 or later, or an iPad running iPadOS 26 or later. Customers must have an Apple account and sign in to their iCloud account. Certain features require Find My to be enabled in iCloud settings.
- Precision Seeking on Apple Watch requires Apple Watch Series 9 or later, or Apple Ultra 2 or later, with watchOS 26.2.1.
About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch and Apple Vision Pro. Apple’s six software platforms (iOS, iPadOS, macOS, watchOS, visionOS and tvOS) deliver seamless experiences across all Apple devices and provide people with innovative services including the App Store, Apple Music, Apple Pay, iCloud and Apple TV. Apple’s more than 150,000 employees are dedicated to making the best products in the world and leaving the world better than we found it.
- Precision Finding is not available in countries and regions where ultra-wideband technology is restricted. For more information, visit apple.com/uwb.
- AirTag accessories, including the FineWoven AirTag keychain, are sold separately.
Press contacts
Stephanie Ng
Apple
sng26@apple.com
Alex Kirschner
Apple
alexkirschner@apple.com
Apple Media Helpline
media.help@apple.com
