Willow by Cricbuzz, the destination for live, streaming and on-demand cricket in the US and Canada, has announced a major expansion of its cricket coverage for the 2026 season, headlined by the first-ever free-to-air broadcast of ICC Men’s T20 World Cup 2026 matches in the United States and Canada. The move begins with the highly anticipated clash between the United States and India on February 7 at 8:30 a.m. ET, and is part of a broader push to make cricket more accessible to fans across North America.In a historic partnership with YouTube, Willow will stream all four of Team USA’s matches from the ICC Men’s T20 World Cup 2026, scheduled for February 7 to March 8, for free on YouTube. This is the first time that ICC World Cup matches will be available free of charge on the global video platform for viewers in the US and Canada. The same matches can also be watched for free on the Willow and Cricbuzz platforms.
In addition to free access, Willow has partnered with Jomboy Media to present a creator-led alternative stream, offering fans a new, more conversational way to experience marquee events. The alternative broadcast, available on Jomboy Media’s YouTube channel, will cover USA v India and USA v Pakistan and will combine live reaction, narration and expert insights with traditional match coverage.Beyond the USA matches, Willow will broadcast the entire ICC Men’s T20 World Cup 2026. All matches will be available on Willow’s linear channel through YouTube TV’s “NFL RedZone with Sports Plus” package, as well as through Willow’s Primetime Channels service on YouTube. Throughout the tournament, all 55 matches will be available in English on Willow TV and Willow’s digital platforms, with Hindi coverage offered on Willow 2.Willow by Cricbuzz is also launching an improved product experience on its website, mobile apps and connected TV apps, promising faster performance, higher quality video and easier access to live matches, replays and highlights.“The ICC Men’s T20 World Cup gives fans the opportunity to experience true crunch time cricket in the USA,” said Todd Myers, COO of Willow by Cricbuzz. “More than a decade ago, major ICC World Cup matches in the US required $100+ pay-per-view access. We helped turn the sport into an affordable monthly subscription, and now we’re taking the next step by offering free access to some of the most anticipated matches of the year, along with new creator-led programming and a viewing experience designed for the way fans interact with the game today.“YouTube also highlighted the importance of collaboration. “We are delighted to partner with Willow by Cricbuzz to bring USA T20 World Cup cricket matches to YouTube for free, allowing our large audience of passionate sports fans to participate in both the main live stream and an alternative creator-led live stream with Jomboy Media,” said Marc Hatfield, YouTube Partnerships Manager. “New and existing cricket fans will have the opportunity to hear live commentary with unique perspectives that only the YouTube creator community can offer.“The creator-led broadcast will feature Jimmy “Jomboy” O’Brien, former England international and 2019 Cricket World Cup winner Liam Plunkett and analyst Adam Bannon. “I discovered cricket during COVID and fell in love instantly,” O’Brien said. “We’re excited to create new fans in the U.S. for baseball’s big cousin.”As cricket’s profile continues to grow in the US ahead of its return to the Olympic Games at LA28, Willow’s distribution strategy reflects that momentum.The US matches, against India (February 7, 8:30 a.m. ET), Pakistan (February 10, 8:30 a.m. ET), Netherlands (February 13, 8:30 a.m. ET) and Namibia (February 15, 4:30 a.m. ET), will be spread between:Fans can subscribe to Willow by Cricbuzz directly or through platforms like Amazon, YouTube Primetime Channels, Triller TV, and FloSports to access the full tournament and more.The Willow by Cricbuzz television network is also available through major providers such as DISH, Sling, Fios, Spectrum,
