According to LIMRA’s US Individual Annuity Sales Survey, US annuity sales totaled $107.4 billion in the first quarter of 2026, up 1% from a year earlier and the latest in a sustained run of quarterly sales exceeding $100 billion. The figures are based on a record for 2025, when full-year annuity sales rose 7% to $464.1 billion – the fourth consecutive annual record. Yet as the industry celebrates Annuity Awareness Month, LIMRA and LOMA’s chief marketing officer argue that the gap between retirement need and actual adoption has less to do with product design or market conditions than how products are presented and understood.
Demand for annuities has increased, yet consumers remain cautious & more related News Here
