Snap CEO Evan Spiegel is really impressed by Claude’s advancement of Anthropic and other artificial intelligence (AI) tools. Speaking about the rapid progress of artificial intelligence tools, the CEO of the company behind messaging app Snapchat said the technology is already reshaping the way companies create products and allocate resources.In a recent interview at “Cheeky look” podcast, Spiegel highlighted the change and said: “I think people are going to reallocate more resources from things like software engineering, for example, to distribution so they can grow faster.” Spiegel noted that AI tools like Claude are now deeply integrated into Snap’s workflow.According to him, more than two-thirds of the company’s new code is written using artificial intelligence systems. His comments reflect how advances in AI-based coding are changing priorities within technology companies.
What Snap CEO Evan Spiegel said about reshaping AI software development process
Predicting how AI will change software development, Spiegel said: “Claude is transforming software development, period, at Snap in every part of our organization. That has happened very quickly. I think the pace at which these models are improving is just extraordinary.”The shift suggests that coding, once a critical bottleneck in product development, is becoming faster and more automated. As a result, companies may need fewer human resources dedicated solely to writing code, he noted.As software development becomes more efficient, Spiegel believes companies will redirect investments toward distribution, which gets products to users and creates visibility.He noted that attention is becoming a key constraint for companies. “Nowadays, as a brand, it’s hard to get visibility and traction.” Spiegel added that this challenge becomes more important as competition increases.This change could change the way teams are built, with more emphasis on marketing, communication and growth functions rather than purely technical roles.Spiegel’s comments are part of a broader trend in the tech industry to automate coding with AI. Other companies, such as Amazon and JPMorgan Chase, have also been experimenting with artificial intelligence tools to increase efficiency in software development.At the same time, organizations are investing more in areas such as distribution, sales and AI infrastructure, reflecting changing priorities in how products are built and delivered.
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