London-based technology company Nothing has opened its first flagship store in India and has chosen Bengaluru for the launch.
The event quickly made headlines when CEO Carl Pei arrived in a customized white nothing auto-rickshaw.
Videos of Pei’s autorickshaw entry, which included a sleek white vehicle wrapped in Nothing’s signature logo, went viral online.
The unusual arrival highlighted the brand’s playful and innovative approach to technology, making the store launch a fascinating moment.
A video of Pei making a grand entry for the launch is going viral on Instagram. In the video, he is seen arriving in a white Nothing auto-rickshaw while the crowd takes out their phones to capture the moment, further adding to the excitement of the Bengaluru store inauguration.
The video was shared by @techiboy96 with the caption, “Nothing Rickshaw spotted in the Nothing Store. Carl Pei makes a grand entry.”
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Check out the video here:
Here’s how people reacted to the video:
X users reacted to the video with surprise and surprise, praising the fun and unexpected autorickshaw entry and expressing excitement about the new Bengaluru store.
One user commented, “Marketing ploy should be studied.”
Another user commented, “This is an amazing entry! Doesn’t really think anything out of the box.”
“Autos are the new advertising space!”. Another user commented.
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Store Design and Layout:
The store is spread over 5,032 square feet and features products from Nothing and its sub-brand CMF as well as official merchandise and apparel.
The company designed this space to be more than just a store, giving visitors one-stop access to equipment, product demonstrations and community-focused activities.
The Bengaluru store also has a studio where content creators can film unboxing and product videos. The company has launched location-specific, customized products that are available only at this outlet.
Visitors can enjoy interactive displays including vending machines, claw games, and conveyor-style product showcases. A dedicated community area will host meetings and informal gatherings.
The store is located at 660/1, 100 Feet Road, Indiranagar and is open daily from 11 am to 9 pm.
With this launch, Nothing expands its global retail footprint. It already has a store in Soho, London, and plans to open more outlets in New York City and Tokyo.
