Pee Safe looks to take menstrual hygiene marketing beyond awareness campaigns with Smriti Mandhana on board & more related news here
Menstrual hygiene advertising in India has seen a visible change in recent years. A category once dominated by euphemisms, blue liquid demonstrations, and outdated narratives is slowly moving toward more direct communication around periods, discomfort, and menstrual health. This shift is also being driven by a new wave of digital brands attempting to position menstrual…
