Celebrity influencers paid up to £1 million to promote deodorant on social media & more related News Here
Katy Howell, director of marketing agency Rethink Social, says paid advertising “doesn’t necessarily corrupt a recommendation but it changes the context in which that recommendation should be understood, and the audience has a right to know that”. She adds, “The real test is whether the creator will use the product appropriately, whether they retain enough…
