In the US, Zurich North America has underwritten TrustedPulse since 2019, a Marsh-created program that targets more than 183 million cats and dogs and is delivered directly, through Affinity, and through employer-sponsored voluntary benefits programs operated by Mercer. In Germany, Zurich’s direct-to-consumer arm DA Direct launched the Petolo brand with telemedicine in 2021; The platform’s parent, Getolo, has since entered France with a sister product, Petolo. The German operation has also involved itself in retail, partnering with European pet superstore Fresnapuff and hardware chain Hagebau for in-store digital sales. In the UK and parts of Europe, Zurich-owned Cover-More distributes covers for pets through the Insure Your Paws brand. And in March 2026, Zurich Australia launched its own pet offering under the Virgin Money brand in partnership with Honey, the consumer underwriting agency founded by Richard Joffe.
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