Whether or not it’s Tubi, or any of Fox’s other properties, AI expertise is no longer a question.
Today, ahead of the kickoff, Fox is announcing a new AI-powered platform, Fox AdStudio, that will provide clients with real-time insights into the company’s entire portfolio.
As the launch coincides with the company’s new brand positioning of turning “passion into performance,” Fox ads leader Jeff Collins told ADWEEK that the idea is to give clients an understanding of audiences on Fox, leveraging artificial intelligence to analyze content in real time and strategically deliver advertising messages at the most relevant moments.
Collins said the offering came after extensive discussions with customers and third parties to understand what was having an impact on the market.
